Joey Ruiter (a.k.a. Jruiter) of "
Super Minimal City Bike" fame is back with another uniquely reimagined transportation concept.
Where the City Bike was stripped down in terms of functionality—by gutting the drivetrain and axing those pesky triangles for a more minimal frame—to arrive at a rather unconventional (and uncomfortable-looking) concept bicycle, the "Moto Undone" is more of an exercise in aesthetics, the result of "ignoring what makes motorcycles interesting."
At jruiter I.D., we want to re-set the definition of a motorbike, stripping away historical attributes that make them so great. It's hard to imagine a motorcycle without fancy paint, overpowered motors, exposed mechanical genius, and sweet exhaust tones.
Still, contrary to Jruiter's best intentions to create "pure generic transportation" and create an "invisible" machine—one that he cheekily characterizes as "not very cool"—the "Moto Undone" is definitely a sweet ride.
The motorbike references are small and when someone is riding they are all you see. The bike almost disappears. The rider just floats along the streets silently.
As for what's actually under the "hood"? A 1000W, 48V electric hub motor that gives it a range of 90 miles (that's three hours into the future, in layman's terms).
But wait, there's more: all of the ride-related data, including speed and GPS, is displayed on the riders' smartphone through downloadable apps... putting the "pocket" back in "Pocket Rocket."
